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John Lennon's Song "IMAGINE"

Now more than ever, we as a society need to start thinking like this…

Imagine there’s no Heaven
It’s easy if you try
No hell below us
Above us only sky
Imagine all the people
Living for today

Imagine there’s no countries
It isn’t hard to do
Nothing to kill or die for
And no religion too
Imagine all the people
Living life in peace

You may say that I’m a dreamer
But I’m not the only one
I hope someday you’ll join us
And the world will be as one

Imagine no possessions
I wonder if you can
No need for greed or hunger
A brotherhood of man
Imagine all the people
Sharing all the world

You may say that I’m a dreamer
But I’m not the only one
I hope someday you’ll join us
And the world will live as one

Great Resources for Biz Owners & Entrepreneurs

Following are useful resources for business leaders, entreprenuers, professionals interested in starting their own business or executives looking for additional support:

1) Business Ideas
a. www.business-idea.com
b. www.coolbusinessideas.com

2) Women & Minorities
a. www.wbenc.org
b. www.NAWBO.org
c. www.sba8a.com

3) Industry Research:
a. https://forum.researchinfo.com
b. https://business.statelibrary.sc.gov/images/6/65/Business_Research_Workshop_Resource_List-SC.pdf

4) Business Resources:
a. Market Research
b. MapStat
c. www.BusinessBalls.com
d. www.timethoughts.com/goalsetting/vision-statements.htm

5) Customer Research/Surveys:
a. Zoomerang
b. Survey Monkey

6) Develop Strategic Plans, Business Plans & Financial Statements
a. NYC Business Solutions Center (SEEDCo): www.seedco.org
b. Small Business Development Centers

c. https://articles.bplans.com/category/writing-a-business-plan
d. www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html
e. www.onepagebusinessplan.com/about.html
f. www.ehow.com/how_4421284_format-income-statement.html
g. https://entrepreneurs.suite101.com/article.cfm/how_to_create_an_income_statement

7) General Management
a. www.businessmanagementdaily.com
b. American Management Assn.

8) Marketing & Product Development:
a. www.entrepreneur.com/encyclopedia/term/82498.html
b. www.persuasivebrands.com/showpagecontent.aspx?pagename=Brand_Definition
c. https://resources.bnet.com/topic/product+development.html
d. www.productdevelopmentstrategies.com/blog
e. www.slideshare.net/nusantara99/new-product-development-strategy
f. www.knowthis.com/principles-of-marketing-tutorials/managing-products
g. https://resources.bnet.com/topic/product+life+cycle.html
h. www.websitemarketingplan.com
i. American Marketing Assn.
j. Direct Marketing Assn.
k. Business Marketing Assn.

9) General Business Information
a. US Small Business Administration
b. National Business Information Clearinghouse
c. Microsoft Small Biz Ctr: www.microsoft.com/smallbusiness/hub.mspx
d. CNN Money – https://smallbusiness.blogs.cnnmoney.cnn.com

10) Social Media
a. Mashable
b. SocialMediaGovernance.com

11) Entrepreneurial Pursuits
b. www.myownbusiness.org
c. www.Entrepreneur.com
d. www.Entrepreneurship.org
e. Smart Entrepreneur – www.smartentrepreneur.net
f. Entrepreneur Week: www.nycentweek.com
g. www.psw-ny.com/documents/WP1-BeforeNegotiations-031307.pdf
h. www.psw-ny.com/documents/WP4-StartUpMap-063008F.pdf
i. www.psw-ny.com/documents/PDF-WP3-InvestableBusCase-092506F.pdf
j. https://blog.entrepreneur.com
k. www.entrepreneurship.org/PolicyForum/Blog/post/2010/01/28/Tapping-your-
Entrepreneurial-IQ.aspx
l. www.elientrepreneur.com

12) Franchising
a. International Franchising Assn. www.franchise.org
b. www.masterfranchisewealth.com/4436.html
c. IFA Annual Conference – www.franchise.org/convention.aspx

13) Networking:
a. MeetUp.com
b. LinkedIn.com
c. National Small Biz Assn: www.nsba.biz
d. Chambers of Commerce
e. Rotary Clubs
f. Kiwanis Clubs
g. Twitter
h. StumbleUpon
i. FourSquare
j. MySpace
k. Delicious
l. Digg

14) Investors
a. www.youngstartup.com
b. NY Angels: www.newyorkangels.com
c. LI Angels: https://liangels.angelgroups.net

15) Business Incubators (NY fous)
b. Biz. Incubator Assn. of NY State: https://bianys.com
c. Brooklyn Biotech: https://research.downstate.edu/incubator.htm
d. NYC BioScience Initiative: www.nycbiotech.org/east_river.html
e. LI High Tech Incubator: https://www.lihti.org
f. Your local area Colleges & Universities

What resources would you recommend?

Sell Yourself for Career Success

Build Your Personal Brand: A brand is something that is truly memorable, unique, and invaluable. What is your personal BRAND? HINT – it’s not a job title or functional area you worked in for most of your career. When you are competing with thousands of other job seekers with similar backgrounds, you MUST be able to set yourself apart through your USP.

Find your DREAM JOB: Align your Passions and Strengths: the areas that overlap between what you are best at and what you are most passionate about constitute the fertile field of a potential DREAM JOB!

Learn to sell yourself in 3-5 seconds during networking events as a set of 3-4 key bullet points that highlight your USP – unique selling proposition.

Develop a strategic networking plan: Identify who the person is that you would report to in your dream job, find out where they congregate in-person and online, and get yourself “in-front” of them.

The Marketing 5Ps of YOU: sell yourself using the traditional marketer 5-P mix of product (your features & benefits), price (know your worth), place (getting yourself in front of the right people (develop a strategic networking plan), promotion (how to sell yourself as a BRAND using your USP and Marketing 5Ps), and your packaging (dress for success.)

Develop your personal marketing plan including your core competencies, 3-4 ideal industries, 6-8 target firms in each of those industries (18-32 organizations you should be proactively targeting at any ONE point in time), your ideal employer culture with attributes, your ideal work locations.

Identify your personal product: the product of YOU is the comprehensive set of features and benefits including: your collective past & present work and life experiences, exposure to different cultures, experiences travelling and/or living/studying abroad, your subject matter areas that you studied in High School and college/University, certifications, training, accreditations, professional affiliations, volunteer work…EVERYTHING that makes you the person you are.

Get more exposure for yourself online by blogging, posting comments in discussions your peers and potential bosses are contributing to, submit articles to all of the relevant publications being read by people in the industries you want to target and potential employers, start groups in Meet Up and LinkedIn comprised of professionals that share your career objectives and interests.

What do you think?

When Did America Officially Sell It's Soul?

As a career coach and business consultant, it is my mission to help people from all backgrounds to find their dream job, and teach business owners how to unleash the untapped talents of their workers, to gain competitive advantage.

It’s a job that I love, and it took me twenty years to FIND. It requires me to always find the bright side of life, while I teach others how to turn life’s lemons into lemonade. I am always encouraging people to reinvent themselves, pursue lifelong learning, build a portfolio of transferable skills, and develop strong social and professional networks. In these times, I also push people to market themselves and develop a unique personal brand as a selling proposition.

I must admit that it has become extremely difficult to continue to encourage others, to have faith that things will improve. So many aspects of the Great American Enterprise are broken these days. For starters, our banks and financial institutions have been stealing from Americans and lying to us about it for so long, that it has become an accepted part of the Great American lie. And we allow it to continue.

Michael Douglas’s character Gordon Gekko in the movie “Wall Street” seems tame in comparison to the likes of today’s “leaders” at Adelphia, Tyco, Enron, Global Crossing, Bernie Madoff, Goldman Sachs, Freddie Mac, Fannie Mae, AIG, Lehman Brothers, Bear Stearns, etc.

For 30 years we have seen our manufacturing and industrial base erode, as American companies embraced the self-destructive policy of outsourcing, off-shoring, downsizing, and re-engineering what were deemed to be non-essential business fucntions. We were going to become a service and technology driven economy. Or so we thought. Guess what? We have become a post-industrialized nation that doesn’t make anything anymore.

The Conference Board recently reported that America’s college educated workforce dropped from its #1 ranking out of 36 industrialized nations in math and science scores, to a mid-tier ranking of #12.

Our american small businesses have for decades been a key driving force behind American jobs creation. Small business owners no longer have the incentive or financial wherewithall to hire new employees.

One in four American workers can now be classified as independent, contract, consultants, and more americans than ever before are living paycheck to paycheck. Most of our states are dangerously close to becoming bankrupt, and we as a society numb ourselves with an overdsose of reality TV to cope with it all.

When did we get like this? Why are we allowing a college education to cost $200,000? Why do we let ourselves be misled by a two-party political system that has stopped serving our needs and interests?

Unofficial uemployment rates are between 15-20%, and jobs traditionally filled by high school and college students are being staffed by workers in their 30s and 40s.

This needs to stop. We need a “Wake Up in America” program for the 21st Century. Who will lead us?

Great Websites For Entrepreneurs

www.myownbusiness.org
www.Entrepreneur.com
www.Entrepreneurship.org
Smart Entrepreneur – www.smartentrepreneur.net
Entrepreneur Week: www.nycentweek.com
www.psw-ny.com/documents/WP1-BeforeNegotiations-031307.pdf
www.psw-ny.com/documents/WP4-StartUpMap-063008F.pdf
www.psw-ny.com/documents/PDF-WP3-InvestableBusCase-092506F.pdf
https://blog.entrepreneur.com
www.entrepreneurship.org/PolicyForum/Blog/post/2010/01/28/Tapping-your-Entrepreneurial-IQ.aspx
www.elientrepreneur.com

Signs You STINK at Customer Care

If you are guilty of the following THOUGHTLESS acts, then there is a VERY real likelihood that you are awful at customer service:

You walk through a door and let it close without looking back.

You push through a door you can’t see through in a rough hard motion, not thinking there might be someone on the other side.

You don’t call people back or respond to emails in a timely fashion esp. when you know it is going to be an unpleasant conversation.

You tell people you “promise” to do something and often don’t follow through.

You say “give me,” “I want,” or “let me have” whenever you place an order.

You slow down at a stop sign but don’t come to a complete stop then go through.

You drive through an intersection where pedestrians are waiting without stopping to let them cross.

You hand items to people without making eye contact to make sure they are holding the item firmly or talk to others while you are doing something for someone while they wait for you.

You text while you are walking or driving.

You get on an elevator and let it close without looking to see if someone else is getting on behind you.

You never give up your seat to the elderly, children, or the physically challenged.

You speak loudly on your cell phone in crowded enclosed places.

You ask people “How are you?” and move on without waiting to hear a response.

These might seem like nothing more than questionable manners, but much of what the term “service” encompasses is delivering consistently exceptional experiences to your customers.