When you are working on a project in a team do you often hold up the others by missing key deadlines?
You see the lists all the time in newspapers, trade publications, online…the supposed “Best Companies to Work for”.
Given the economy’s continued woes, I decided to put on my job seeker hat and see what it would be like to try to contact these supposed best of breed companies, as a potential employee.
Nothing speaks to greatness like having someone express a tremendous interest in joining your company…or so I thought. I wanted to see what it would take to establish a dialog with them. The results would make your head spin.
I used as my list the 2009 Society of Human Resource Management “Best Companies to Work for in New York State” in the Small/Medium Category (15-249 Employees.) Since most jobs are created by companies categorized as small companies and you would obviously assume that a “Best Company to Work for” would be worth targeting, these are the companies I decided to pursue.
Of the list of 20 companies in NY State, I excluded those that were outside of the NY Metro area (my target area.) That left me with nine companies. I then researched these company’s core businesses, including their products and services, competitors, management, recent financial performance, competitors, etc.
Then I developed a VERY targeted cover letter to each of them, in which I addressed their specific business challenges. I offered my twenty plus years of strategic planning, marketing management, and new business development experience in B2B business environments. I also spoke of my expertise in providing solutions as a consultant to small and mid-sized businesses.
The results were disappointing TO SAY THE LEAST! Not ONE of those nine companies responded to my initial inquiry seeking an audience with that member of the management team. Nor did they respond to any of my subsequent voicemails and email follow-ups.
These are the Best Companies to Work For”? Welcome to today’s lack of professional courtesy workplace, as evidenced by the best of the best.
No wonder so many disgruntled professionals are leaving Corporate America to start their own business ventures or are checking out of the workforce completely.
Next, build a rolodex of client / boss references – these are your testimonials. Have them handy, and keep up contact with these folks. Identify your personal FEATURES and BENEFITS. When you develop your own personal brand, it requires you to think about yourself as a product. and your personal PRODUCT features and benefits consist of such things as: the degrees you obtained, the academic institutions you attended (stay active through their alumni organizations), your certifications, continuing professional development, software skills, professional accreditations, industry Association memberships, volunteer work, the charitable organizations you are affiliated – any and everything that define and contribute to your personal BRAND.
Participate on industry panel discussions.