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Marketing Consulting

When you hire Ethan you gain immediate access to his 23 years of strategic and tactical marketing background having led marketing and product management teams at organizations such as Time Warner Cable, Reuters, and Dun & Bradstreet.

 

Ethan understands what it takes to develop, implement, and lead emotionally engaging campaigns that touch your customers in unique ways, build loyalty and repeat business as you move clients up the lifetime value chain from prospect to qualified lead, first time customer, repeat client and finally, to Brand Ambassador / Raving Fan / Apostles.

 

The Chazin Group truly is a one-stop, FULL service marketing coaching and consulting firm dedicated to achieving ONE goal for you:

 

We strive every day to unleash the power of marketing in our clients organizations, and help them to achieve ALL of their key business goals by surpassing their wildest sales forecasts.

 

HOW?

 

We sit with each client to understand where they have been with respect to past marketing programs, and chart a course for their future growth.  We start by analyzing their marketing team, resources, assets, past activities, competitors, and the markets the compete in.  We conduct internal and external analyses.

 

We survey their customers, “mystery shop” their business, buy from their competitors, interview their strategic partners, talk with their customer care and front-line employees, review ALL their online and offline marketing activities…then we create a INDIVIDUALIZED marketing action plan integrated with their short and long-term business goals and sales strategies.

 

We create a custom client roadmap by drilling down to define their unique story, craft compelling messaging that resonates with their ideal clients, then develop, implement, manage, monitor and deliver on their marketing strategy. This means we learn WHY they do what they do and build ad copy to convey those powerful messages.

Our Tools (What we are REALLY good at)

  • Marketing Plan and Budget Creation.
  • Communications.
  • Social Media and public relations campaign management.
  • Branding.
  • Business Plan Development.
  • Product Management.
  • Direct Marketing.
  • Market Research.
  • Client Needs Assessment.
  • Strategic Planning.
  • Event Planning, Trade show and Conference Management.
  • Advertising (print, broadcast, online, Internet, and outdoor).
  • Website Development.
  • Email Marketing.
  • Marketing, Sales and Product Management Integration.
  • Competitive Intelligence.
  • SWOT Analysis

 

Develop Your Ideal Customer Profile.

 

Need help developing a profile of your ideal customer?  Here’s a great 9-step “cheat sheet” on how to develop your Customer_Development_Model.

 Take Our Entrepreneur Self-Assessment.

 

 

Not sure if entrepreneurship is the right path for you to take at this point in your career?   Take our Entrepreneur Self-Assessment to find out.

 

 

 

Your Entrepreneur “Starter Kit” Is Here.

 

 

Are you looking for resources to effective plan your new business venture?  We have developed an Entrepreneur Starter Kit just for you.   This all-in-one Entrepreneur Starter Kit contains EVERYTHING you need to plan, launch, and grow your business.  Check it out!

 

 

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What Our Clients Say About Us

“The Chazin Group has helped my organization immensely. Ethan Chazin is a top notch professional who understands the intricacies of communication and management like no one else I’ve seen. I have had a great deal of positive feedback from staff about Ethan’s style and he has added value here in many, many tangible and measurable ways. In addition, Ethan is an excellent leadership coach who has helped me achieve greater confidence, as well as a clearer sense of vision. I cannot say enough about him and would recommend him highly to any non-profit manager or small business owner who is looking to maximize the productivity levels of his or her staff.”  Josh Keller, Executive Director, Southwest Brooklyn Industrial Development Corp.
“I have known Ethan through his role as a service provider at NYC Business Solutions Lower Manhattan Center for several years now. From my first encounter with Ethan, I knew he was a dedicated , enthusiastic, highly intelligent business consultant. Ethan exhibits extremely high levels of professionalism, compassion, and strategic guidance to business owners , and up and coming entrepreneurs. It has been a pleasure working with him, and I consider his methods and insight to be invaluable. I would recommend him for any consulting role, big or small, as he would be an amazing addition to any team fortunate enough to acquire his knowledge and expertise.” James Venia, NYC Business Solutions Lower Manhattan Center

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